Vitamin Water contains no vitamins
I knew it. You just can’t trust Coca-Cola to sell you anything other than re-branded sugar water. And now the chickens are coming home to roost.
Vitamin Water is being sued for allegedly misleading customers about its nutritional information. The funny thing about it is that rapper 50 Cent is also being sued along-side Coca-Cola for being part of the sham – In the US, there is a grape-flavoured version of Vitamin Water called “Formula 50″. For those of us living in Australia, we have no yet been treated to any celebrity cross-promotions of Vitamin Water. But it’s only a matter of time before Delta Goodrem or The Biggest Loser team jumps on-board (they already have an extremely expensive range of Weight Watchers-style microwavable ready meals available in Coles and Woolworths). But let’s not forget for a second; we’re all doing this for the kids. They are our future (of morbidly obese hypochondriacs whose health issues cost the taxpayers billions each year). Let’s not forget that.
The U.S. Center for Science in the Public Interest (CSPI) filed a class action lawsuit against Coca-Cola, claiming they mislead consumers using “buzzwords” in their marketing campaign, such as “defense,” “rescue,” “energy,” and “endurance.” CSPI leader Steven Gardner feels, “It is really shocking that a company like Coca-Cola feels the need to market a soft drink as a vitamin pill to hid the fact it is really sugar water.” (Emax Health). I hope to God they raise enough bad press for Coca-Cola that people stop drinking this crap thinking (mistakenly) that they are doing their bodies a good turn. For $4 AUD a pop, no less. Because I have no hope that the CSPI will actually win this class action, so an out-of-court settlement and a good smear campaign is all we can hope for. At least those of us who actually do care about the future of our great nation.
This entry was posted on January 20, 2009 at 12:46 pm and is filed under Advertising, Food/Drink, Life, Pop culture, Social behaviour, Sport, TV with tags 50 Cent, Advertising, Class Action, Coca-Cola, education crisis, False Advertising, Food/Drink, Health Food, Obesity, telling the truth, truth and lies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.